It was almost the same size as the other screens in this brand-new cinema. I saw “Hugo” on the RPX screen, but it’s significantly smaller than the RPX in NYC that I’ve seen and every IMAX screen I’ve ever seen. RPX stands for Regal Premium Experience, which is said to have a more excellent picture and sound quality than IMAX and includes an IMAX-size screen. Is the “Premium Experience” just a new version of the 3D gimmick? In a nutshell, yes and no. The RPX (Regal Premium Experience) auditorium is now open at the Regal Stadium 14 Theater in Columbia. In a bid to entice larger crowds, certain theatre operators, such as Cinemark and Regal, have started to build their large-format cinemas.
Thankfully, the 3D craze is starting to fade, but theatre chains have already begun pushing for the next big thing. The 3D gimmick allowed theatres to add on a few more dollars to the ticket price, and Hollywood churned out cheap 3D pictures one after another for a few years. When James Cameron’s “Avatar” was released in theatres, theatre chains rushed to install 3D projectors in their theatres. Theatres are constantly seeking a reason to slap a fee on top of the standard ticket price.
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